As the design lead and brand guardian for VisitBritain, the national tourist authority, I designed and developed the logo and branding for the destination brand of Britain in the run-up to the London 2012 Olympics.
Design and illustration for VisitBritain’s Royal Britain and Royal London maps which showcase destinations in Britain connected with the wedding of Prince William and Kate Middleton. The maps were provided to media outlets all over the world as part of the ‘50 Days to Go’ campaign.
As the Design Director at the healthcare communications agency Medicus International, I designed a suite of mobile and web apps for Novartis’ Parkinson’s disease treatment. The apps help physicians determine the proper medication dose for their patients and monitor their progress over time.
I developed graphic expressions of the VisitBritain brand for use in the organisation's exhibition, office branding and marketing materials. The Union flag montage I designed was used as the basis for the ‘This is GREAT’ campaign with Virgin Atlantic that was developed by their agency.
I designed the identity and online presence for the VisitBritain SuperBlog, a website that brings together some of the most influential travel writing to create an innovative blog about Britain.
User interface design of Orion Pharma’s web forum for Parkinson’s disease education and information exchange. The site includes a content management system for the faculty members.
Website design for TASC, the inter-society consensus for the management of peripheral arterial disease. The site includes a content management system where society members can upload and approve project files.
Online campaign supporting VisitBritain’s partnership with the Barclays Premier League. The campaign ran in the USA, China and the UAE. The idea behind the ads was to create a visual link between Britain and football.
Modular design for VisitBritain’s event branding. By creating various colour themes of the Union flag I was able to create campaign strands to align with each colourway.
An interactive product monograph for Novartis’ hepatitis C medication.
Interactive sales guides for AstraZeneca’s asthma and hypertension treatments produced for emerging markets.
Design for banners and posters to be used by VisitBritain in their B2B and B2C marketing as the host nation of the London 2012 Olympic and Paralympic Games. The banners and posters were used at a number of trade and consumer events.
As Design Director for the interactive ad agency NOVO Interactive my key responsibility was the Procter & Gamble account. I developed this integrated "potty training" campaign for Charmin in partnership with the parenting website BabyCenter.
Logo and stationery design for a travel PR agency.
I was asked to come up with some design concepts for the location-based social networking app Rummble.
These are examples of various logos I have designed for companies including cultural organisations, social enterprises and tech start-ups.
I am a digital designer foremost, though I am heavily influenced by traditional print design and a love for typography. My experience spans several industries including technology, advertising and publishing. I have expertise in areas ranging from user interface and user experience design to branding and editorial design.
I have worked as Design Director for software companies and digital design agencies, producing creative work for many major brands. I also have print design experience in magazine art direction and corporate identity design.
I am a graduate of New York University’s Tisch School of the Arts where I gained a Master's degree in the Interactive Telecommunications Program, a hub of experimentation in art, media and technology. I also have a Bachelor of Fine Arts in graphic design from the School of Visual Arts in New York City.
A common thread through my career is my passion for innovation and new technology. I make a point of keeping up with trends and developments in social media and digital technology, and use my knowledge in these areas to shape my design work.
Publicis, Omnicom, VisitBritain, Concentra, Novo Interactive, Time Inc., Times Mirror Company, Hachette Filipacchi, Ogilvy & Mather, London 2012 Olympic and Paralympic Games, Barclays Premier League, AT&T, Visa, Sony, Procter & Gamble, Continental Airlines, Calvin Klein, Ernst & Young, Fairchild Fashion Media, J.P. Morgan, InterContinental Hotels, Metropolitan Transportation Authority of New York City, AstraZeneca, Sanofi Aventis, Novartis, Ferring, Pfizer, GlaxoSmithKline.