Design and Creative Direction


VisitBritain Brand Identity

Project 01

VisitBritain Brand Identity

As the design lead and brand guardian for VisitBritain, the national tourist authority, I designed and developed the logo and branding for the destination brand of Britain in the run-up to the London 2012 Olympics.

  • Company: VisitBritain
  • Role: Creative Direction, Design

VisitBritain PR Materials

Project 02

VisitBritain PR Materials

Design and illustration for VisitBritain’s Royal Britain and Royal London maps which showcase destinations in Britain connected with the wedding of Prince William and Kate Middleton. The maps were provided to media outlets all over the world as part of the ‘50 Days to Go’ campaign.

  • Company: VisitBritain
  • Role: Creative Direction, Design, Illustration

Novartis Apps

Project 03

Novartis Apps

As the Design Director at the healthcare communications agency Medicus International, I designed a suite of mobile and web apps for Novartis’ Parkinson’s disease treatment. The apps help physicians determine the proper medication dose for their patients and monitor their progress over time.

  • Agency: Medicus International/Publicis Healthcare Communications Group
  • Role: Creative Direction, Design

VisitBritain Branding

Project 04

VisitBritain Branding

I developed graphic expressions of the VisitBritain brand for use in the organisation's exhibition, office branding and marketing materials. The Union flag montage I designed was used as the basis for the ‘This is GREAT’ campaign with Virgin Atlantic that was developed by their agency.

  • Company: VisitBritain
  • Role: Creative Direction, Design

VisitBritain SuperBlog Branding

Project 05

VisitBritain SuperBlog Branding

I designed the identity and online presence for the VisitBritain SuperBlog, a website that brings together some of the most influential travel writing to create an innovative blog about Britain.

  • Company: VisitBritain
  • Role: Creative Direction, Design

Orion Pharma Portal

Project 06

Orion Pharma Portal

User interface design of Orion Pharma’s web forum for Parkinson’s disease education and information exchange. The site includes a content management system for the faculty members.

  • Agency: Medicus International/Publicis Healthcare Communications Group
  • Role: Creative Direction, Design

TASC Website

Project 07

TASC Website

Website design for TASC, the inter-society consensus for the management of peripheral arterial disease. The site includes a content management system where society members can upload and approve project files.

  • Agency: Medicus International/Publicis Healthcare Communications Group
  • Role: Creative Direction, Design

VisitBritain Premier League Banners

Project 08

VisitBritain Premier League Banners

Online campaign supporting VisitBritain’s partnership with the Barclays Premier League. The campaign ran in the USA, China and the UAE. The idea behind the ads was to create a visual link between Britain and football.

  • Company: VisitBritain
  • Role: Creative Direction, Design

VisitBritain Event Branding

Project 09

VisitBritain Event Branding

Modular design for VisitBritain’s event branding. By creating various colour themes of the Union flag I was able to create campaign strands to align with each colourway.

  • Company: VisitBritain
  • Role: Creative Direction, Design

Novartis eBook

Project 10

Novartis eBook

An interactive product monograph for Novartis’ hepatitis C medication.

  • Agency: Medicus International/Publicis Healthcare Communications Group
  • Role: Creative Direction, Design, Illustration

AstraZeneca Interactive Sales Guides

Project 11

AstraZeneca Interactive Sales Guides

Interactive sales guides for AstraZeneca’s asthma and hypertension treatments produced for emerging markets.

  • Agency: Medicus International/Publicis Healthcare Communications Group
  • Role: Creative Direction, Design, Illustration

VisitBritain Olympics Banners

Project 12

VisitBritain Olympics Banners

Design for banners and posters to be used by VisitBritain in their B2B and B2C marketing as the host nation of the London 2012 Olympic and Paralympic Games. The banners and posters were used at a number of trade and consumer events.

  • Company: VisitBritain
  • Role: Creative Direction, Design

Charmin Banner Ads

Project 13

Charmin Banner Ads

As Design Director for the interactive ad agency NOVO Interactive my key responsibility was the Procter & Gamble account. I developed this integrated "potty training" campaign for Charmin in partnership with the parenting website BabyCenter.

  • Agency: NOVO Interactive/Omnicom
  • Role: Art Direction, Design

Longfield PR Identity

Project 14

Longfield PR Identity

Logo and stationery design for a travel PR agency.

  • Client: Longfield PR
  • Role: Creative Direction, Design

Rummble App

Project 15

Rummble App

I was asked to come up with some design concepts for the location-based social networking app Rummble.

  • Client: Rummble
  • Role: User Interface Design

Logos and Brand Design

Project 16

Logos and Brand Design

These are examples of various logos I have designed for companies including cultural organisations, social enterprises and tech start-ups.

  • Client: Various
  • Role: Creative Direction, Design, Illustration

About

I am a digital designer foremost, though I am heavily influenced by traditional print design and a love for typography. My experience spans several industries including technology, advertising and publishing. I have expertise in areas ranging from user interface and user experience design to branding and editorial design.

I have worked as Design Director for software companies and digital design agencies, producing creative work for many major brands. I also have print design experience in magazine art direction and corporate identity design.

I am a graduate of New York University’s Tisch School of the Arts where I gained a Master's degree in the Interactive Telecommunications Program, a hub of experimentation in art, media and technology. I also have a Bachelor of Fine Arts in graphic design from the School of Visual Arts in New York City.

A common thread through my career is my passion for innovation and new technology. I make a point of keeping up with trends and developments in social media and digital technology, and use my knowledge in these areas to shape my design work.

Company and Brand Experience

Publicis, Omnicom, VisitBritain, Concentra, Novo Interactive, Time Inc., Times Mirror Company, Hachette Filipacchi, Ogilvy & Mather, London 2012 Olympic and Paralympic Games, Barclays Premier League, AT&T, Visa, Sony, Procter & Gamble, Continental Airlines, Calvin Klein, Ernst & Young, Fairchild Fashion Media, J.P. Morgan, InterContinental Hotels, Metropolitan Transportation Authority of New York City, AstraZeneca, Sanofi Aventis, Novartis, Ferring, Pfizer, GlaxoSmithKline.

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